Accessing the benefits of a Blueprint persona made easy

A guide to selecting and using a Blueprint persona has been produced by empirica for those who also want to take advantage of the benefits the personas offer. The Blueprint personas are a great tool developed under the WE4AHA project for promoting person-centred care, transforming care organisation and delivery and deriving the benefits from digital solutions for patients and healthcare professionals alike. The personas have proven highly popular with organisations seeking innovation in healthcare and have already been used to:

•        improve care pathways,

•        visualise end users,

•        identify user needs,

•        help to analyse processes, data, roles, and financial flows,

•        train and educate tool healthcare professionals and other health and care actors.

The guide and  the 12 personas can be found on the EIPonAHA website under the Blueprint.