Feedback from the European e-Skills 2013 conference audience to whom this had been presented was very positive in so far as they agreed to the urgent need for Europe to quickly tackle the emerging e-leadership issue and mobilise all relevant stakeholders in a joint Europe-wide initiative for developing suitable e-leadership Higher Education programmes which meet the needs of industry not only large corporations but very importantly also those of SMEs and entrepreneurs who account for the vast majority of jobs in Europe. These need to be accompanied by associated national policies and initiatives in which they are embedded.

It is against this background that the European Commission has in January 2014 launched a pan-European communication and awareness raising campaign “e-Skills for Jobs” and a new e-Leadership initiative focusing on entrepreneurs, managers and advanced ICT users in SMEs, start-ups and gazelles which is complementary to the already on-going one on ‘New Curricula for e-Leadership’.