How to use and reap the benefits of the Blueprint personas for healthcare innovation design
It’s not easy designing and implementing healthcare innovation that takes into account end users in all their dimensions. However, personas can help you out.
Find out more about what personas can do for you on Thursday 10th December 2020 at 10 00 CET. The EIP on AHA Blueprint team, together with EHTEL, has set up a short 90-minute virtual, but still hands-on, workshop!
The workshop draws on the experiences of several organisations, including small- and medium-sized enterprises and start-ups. The virtual workshop introduces the Blueprint personas. It focuses on a set of positive experiences of their use.
It then enables attendees to drill down into use of a particular persona – Nikos, a plumber from Greece. As a person of working age with diabetes, hypertension, and mild COPD – who lives in an in a urban setting but without easy access to specialised services – digital solutions could be invaluable to Nikos.
This workshop shows how to work with end users to understand end user needs and where to head in terms of next steps.
Why should you attend?
“As an organisation wanting to create innovations, and design technologies that help people as they age healthily and actively, we need to know:
- What do our end users look like?
- What are the needs of our customers and the needs of their end users’ (so we can find out what solutions benefit them the most)?
- How to focus the user data we have, both hard and soft, so that the information is usable?
- How to communicate with customers (so that they better understand our product and how it may help end users)?”
This workshop will act as a first step in helping me and my organisation:
- Identify the different groups of customers / users we can reach.
- Learn how to use personas for user-centred design.
- Assess whether the market is ready for our products and whether further awareness raising / education is required.
- Assess the impact of solutions with customer involvement.
- How the personas can be adapted for use cases.
- How personas can be used in cost-benefit assessments.
Envisioning innovation development and communicating about it: two testimonials
from European Reference Sites (demand side customers) about how they applied personas:
- George Dafoulas, eTrikala/ DCCG-Cities Net: Using personas for stakeholder impact assessment within and adapting them to become use cases
- Lena Otto, Technical University (TU) Dresden: Using a healthcare professional personas to assess market readiness for telemedical solutions.
Personas for education: AFEdemy (a SME) will showcase its experiences of using the Blueprint personas in educational modules to implement smart and healthy built environments or to develop business in this area.
Identifying customer segments: Jess Vogt, Empirica (also an SME) will provide information on identifying user groups, introduce a practical “How-to-guide” on how to use the Blueprint personas, and describe the proven benefits of interacting with customers.
Workshop in breakout rooms
Provides a hands-on opportunity on how to use the personas. Explores a given situation where redesign of service delivery/ digital innovation is needed based on the needs of a specific persona. Investigates the use of the Blueprint persona, Nikos, a person of working age with diabetes, hypertension and mild COPD who lives in an in a urban setting but without easy access to specialised services. Identifies what adaptations and types of digital solutions can support Nikos to manage his conditions, prevent deterioration of his health, and remain in employment.
Please register here: https://bit.ly/blueprint-personas