The main goal of the ICT+Ageing study is to identify and understand the market barriers which currently hinder uptake of ICT for independent living and active ageing in Europe. The study seeks to contribute towards policy action which will effectively tackle existing barriers, thereby helping to unleash ICT’s potential to contribute to Europe’s capacity for dealing with the demographic challenge.

The study focuses on three application areas of ICT for active ageing: Independent living (ageing well at home), Employment (Active ageing at work) and Social Participation (Ageing well in the community). A horizontal topic of core interest are the ethical issues arising from the use of ICT for purposes related to active ageing.

The study looks into the situation in 14 EU Member States plus USA and Japan with regard to market structures, recent and emerging developments, and policy response. It will identify and analyse good practice and show how Europe can learn from the experience in individual countries.

On the basis of the analysis, recommendations for action are to be developed in order to remove barriers for uptake and to foster market development. The results of the study will also guide the way towards further research needs in this area.