The project conducted market research for a global player. It identified 12 current or potential providers of health education and health management material in 4 countries. The material covered the most important chronic diseases. The formats shought were

• Videos and multimedia content,
• Information sheets in electronic format,
• Care plan content

The quality of the material was assessed taking into account

• Evidence of endorsement by national medical and nursing bodies
• Clarity of health education message delivered, i.e. easy to read/view and easy to understand by patients with an “average” education”
• Demonstration that health education and health management content is based on the latest best practice
• User satisfaction indicators

The providers were analysed compared to their strengths, weakness, opportunities and threats and brought in contact with the customer based on an NDA agreement.